Oakland, CA (Rockridge)
tel. 510.652.4455

San Francisco Bay Area Center for Cognitive Therapy

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The San Francisco Bay Area Center for Cognitive Therapy was founded in 1995 and consists of four clinical psychologists working together in a partnership. We are committed to the goals of providing high-quality cognitive-behavior therapy, conducting training and research in cognitive-behavior therapy, and disseminating information about cognitive-behavior therapy to both lay and professional audiences.

Recent Changes at the Center

Jacqueline Persons, Polina Eidelman, and Janie Hong have left the San Francisco Bay Area Center for Cognitive Therapy to establish the Cognitive Behavior Therapy and Science Center. They continue to be located at 5435 College Avenue, Oakland, CA, 94618. Their new telephone is 510-992-4040 and web address is www.cbtscience.com.  Jackie, Polina, and Janie are simultaneously sad to leave the San Francisco Bay Area Center for Cognitive Therapy, where they spent so many productive years (in Jackie‚Äôs case, 18 years --  she started the SFBACCT with Joan Davidson and Michael Tompkins in 1995), and excited about their new venture. We appreciate the support and help of the SFBACCT as we start our new Center.

What is Cognitive Therapy?

Cognitive therapy, also called cognitive-behavior therapy, is a practical, present-focused approach to treatment in which the therapist helps people overcome symptoms and improve their functioning by teaching them skills to manage the thoughts (cognitions) and behaviors that contribute to their problems.

Cognitive therapy is:
  • empirically-based. Cognitive therapy has been shown in controlled studies to provide effective treatment for numerous problems and disorders. It has been shown to be as effective as drug treatment for depression and the anxiety disorders.
  • goal-oriented. Therapist and patient work together to set clear, measurable goals for therapy and to monitor progress toward the goals.
  • practical and concrete. Therapy is intended to solve concrete problems. Typical therapy goals include reducing or eliminating depressive symptoms, panic attacks, compulsive rituals, hair-pulling, procrastination, social isolation, and improving mood and relationships with others.
  • active. The therapist serves as teacher and coach, and the patient works outside of therapy sessions to practice the strategies learned in therapy.
  • collaborative. Patient and therapist work together, as a team, to understand and develop strategies to address the patient's difficulties.

To see an example, click here.

To see more examples pertaining to specific problems, click here.